Independent Ideation

Today I went and did some more rapid ideation as independent study, focusing on a primary issue, which was the lack of national identity that our flag gives us. I was looking at various ways of targeting the lack of identity such as:

- The flag is too similar to Australia's flag
- The flag 'salutes' to British Imperialism
- The flag appears to represent Britain more than New Zealand

I was looking at these as the issues as the flag should be easily recognisable for our country, rather than causing confusion about whether it's the Australia or New Zealand flag, and we should be proud to have an identity that directly represents us as a nation rather than having the Union Jack on it (symbolic of Britain).

I tried creating these by using various imagery, looking at Aboriginal patterns, Maori patterns, and also iconic symbols for Britain such as the Robin, Bulldog, Telephone Booth, Double Decker Bus, Big Ben etc...

These examples can be found in my physical workbook, which runs hand in hand with this online form of documentation.