Research - Existing Ihi Wehi

As I was researching existing VCD precedents regarding the possible topics we could choose, I struggled to find any about the 'changing the flag' debate. However, I managed to find some advertising and marketing posters for a few private schools, which I thought would be good to include in my research. Below, I have included a few images with annotations talking about their Ihi and Wehi, along with FADPS.

The above posters were part of a marketing campaign for a public school in Toronto. Their Ihi, intentions, are to express the main values at their school to help attract more students. When I saw these posters, my initial Wehi was that they were quite powerful designs, and I was definitely pulled into these intriguing posters. The imagery in each one is very effective, by utilizing photos of smaller, 'adorable' children. My favourite of the two is the top one, as it's quite funny seeing the small kid standing there learning and figuring out calculus and other algebraic methods. Not only is the imagery humorous, but the FADPS have been used very effectively as well, in particular contrast between the top half and bottom half of the page. Overall each of the two designs are effective in conveying exactly what the school believes in and feels they can teach to it's students.

This poster, is advertising the other standpoint in this topic, a private school over in the United States of America. Again, the author has used photo's of younger kids (suitable for the topic) to help convey a certain message (ihi). As per the past poster, main message being conveyed is focused on the bright future that the kids can have, as this is without a doubt one of the most important aspects to a parent when choosing a school for their children. The tagline down the bottom "A future they can grow into" is quite clever as each of the kids is features wearing an extra large university sweater from some of the most respected universities in the country. Although this poster doesn't seem to be as clean and well considered in terms of the fundamental design principles, the imagery plays a vital role in conveying the intended messages.