Poster Development

This afternoon, I continued to work on developing my Bulldog idea which I presented during yesterday's class critique. The feedback I got was very valuable, and I used this in order to generate a more effective poster. Some of the main things that needed to be changed are as follows:

- The dog needed to look like a stereotypical bulldog, droopy mouth, small ears, thinner eyes, and a change in the colour.
- The kiwi needed to have some sort of facial expression to show that he was struggling, rather than dead, to fit in with the tagline "Help set me free..."
- Make it more obvious that it's a kiwi, by making the eye more obvious, and having the beak open.

I have attached a photo of my development below. In this photo, I haven't included the text, as I am going to play around with various different fonts to see which one works the best. I would like it to seem like the kiwi is saying it, to add a different tone to the poster, while I want the font to be nice and easy to read, and fit in with the existing stylistic approach to the design.

I feel like I have still managed to maintain the Pathos rhetoric in the poster, as the imagery has still been used to appeal directly to the audiences emotions. I have used scale in quite an effective way, by making the dog large and therefore adding the feeling of dominance and superiority. In terms of visual flow, by having the dark nose on top the greyish/white mouth area, it allows the eye to be drawn to that point, while the angle of the drooping mouth then guides the viewers attentiion down towards the struggling kiwis head. From there, I'm hoping that the beak will direct the viewer down towards the tagline, which will stretch out across about two thirds of the page, and subtly lead the viewers eye towards the union jack collar. I will upload another blog post once I have found some typography that I feel suits the design.