Thursday, 6 August 2015

Poster One Typography

Following yesterday's development of the imagery in Poster One, today I was looking at some typography to use down in the bottom left hand corner. Based on how I have positioned the imagery, and worked the visual flow on the page, the text is best positioned down in the bottom left, as it helps to convey the intended message, and then further emphasises the tone of it being spoken by the kiwi itself. 

Below I have attached three examples of the text I was looking at using, with brief annotations on each:


The above snippet has used a font called 'Generally Speaking'. This font is quite good in the sense that it's got a sort of 'written' or 'spoken' style, which is the look I was hoping for. However, the main problem with this font is the fact that it's based on only capital letters, which doesn't help the tone I am trying to set in the poster. Capitals tend to give the impression that something is being said quite loud, although I want to express a more subtle tone, as if it's being said by the struggling kiwi.


The above snippet features a font called 'Easy Speech'. Again, I quite like how it reflects a 'spoken' tone. One of the main problems with this font however is the jagged style, it's almost 'too rough', and doesn't quite seem to fit in with the clean, simple vector style I have used in my imagery. In some ways, it's also more distinctly a 'handwritten' font as well, possibly too distinguishable as handwritten text.


The above snippet consists of using a font called 'KG Miss Speechy', which is more of a rounded sans serif font. I quite like this font in how it fits in to my intended rhetoric approach. The rounded sans serif style of this font allows it to appear as if the kiwi is saying it, while the ability to use lower case helps keep quite a subtle tone, rather than it appearing to be shouted. Another positive is the fact that it's not so 'handwritten', so the viewing audience is more likely to read it as if it's being said by the kiwi during his struggle, rather than it appearing to be being written down. The subtlety of the type also allows it to fit into my intended visual flow throughout the page, rather than being the most dominant feature. In this particular poster I am wanting the imagery to be the main source of rhetoric, appealing to the viewers emotions, just like pathos as a rhetoric.

Below, I have attached the developed Poster One featuring some typography, which I feel fits in quite nicely.


Over the next few days, I will continue to ideate and develop a second poster for Monday's class critique, in which we are required to have 2 x A2 Posters printed out for critique. It's vital that I have two posters that I am quite confident with, so that I can get some valuable feedback which focuses on developing the imagery etc rather than coming up with a whole new poster. I will continue to update my blog, as well as my physical workbook, with my design processes along the way.


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