Apart from the 'shared moment' this morning, where we were introduced to how the fashion students had been responding to the topic of Ihi Wehi, and then introducing them to our response, we spent the rest of the class time doing critiques. In groups of three we would pin our work up on the walls and have the class critique them and make suggestions.
Some of the feedback for mine was:
Poster One (Bulldog/Kiwi):
- Make the Kiwi look like he's trying to get out, rather than on his last breath.
- Change tagline to "Set me free, ditch the Jack!"
- Make bulldog more of a creamy colour
- Open the Kiwi's mouth more, change head positioning
- Play around with white in the dog's eyes.
- Try a dark red background rather than black.
- Play around with more bold and expressive fonts/typography
Poster Two (Red Kiwi):
- Make the poster seem more lively (add more)
- Add 'The Gherkin', London Bridge etc.
- Zoom out slightly, involve more of the Kiwi's beak in the image
- Play around with more bold and expressive fonts/typography
After hearing the feedback, which is extremely valuable especially with only one week until final hand-ins, I will continue to develop my work and make changes according to this feedback, and play around with the typography so that it becomes a significant part of the design and makes it even more effective.
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